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Why not planes crash more frequently from mechanical failure? With all the moving parts within a plane, it would appear that something would break quite easily. 1 main reason: checklists.
Before pilots push the button for taxiing and take-off, they perform a comprehensive pre-flight checklist to be certain everything is working exactly as it ought to be.
Entrepreneurs hoping for powerful SEO (search engine optimization) rankings might take a lesson here. They could create a record of their own to be sure everything is ideal for their next site article. No, an search engine optimization checklist will not protect you from crashing and burning. But it is going to help make certain that your article has the best opportunity it must rank high in Google.
Thus, before you print your next bit of internet content, run it via the next 9-point checklist for the best SEO tips.
1. Pick a fantastic keyword to concentrate on.
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The first step is to just select the search term or phrase you would like the post to appear for. If I'm writing concerning the best dog toys for little dogs, I will want to learn what people are really looking for.
(Although Keyword Planner is free of charge, you might have to set up an AdWords account to get access.)
By way of instance, I noticed that "little dog toys" receives 590 monthly searches -- greater than any other relevant combination of words. However, I am still not entirely ready to begin writing about this subject. First, I want to do some research.
2. Research the competition.
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Now I have a term I wish to attempt and rank for, I will go undercover and do some recon!
Jump over to your "private browsing" mode on your internet browser ("Incognito" in Chrome, "Personal" in Safari and Firefox, "InPrivate" on Internet Explorer) and visit Google.com. (In my firm, we do "private mode" since we do not want Google to utilize our previous search history to determine what we see on the search results page.)
Have a look at all of the articles on page one of Google, ignoring any advertisement results in the top. The 10 (or so) outcomes are your own competition! What are they missing? Can you do better?
3. Write The Unique Content
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Now that you are aware of what your competition looks like, it is time to produce the content that will blow those folks from the water. This is perhaps the toughest part, but it is the most important. It has to be amazing.
I do not care if you're developing a blog article, ecommerce page or sales-landing page. It ought to be better than the rest, or else neither Google nor your audience will ever take note.
4. Put the keyword in your page name.
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This is supposed to be a no-brainer, but I will say it anyway: Your page name should contain your key word, but it doesn't mean it must be exact (although it may be).
Additionally, the title also has to be interesting enough that people will actually need to click it! A fantastic example of this would be PT from PTMoney.com, who wrote a fantastic article about "making extra cash." However, as opposed to a dull title, such as "Make Extra Money," he titled it "52 Ways to Make Extra Money." Now that is something I'd want to read.
5. Put the keyword in your header.
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You can arrange most webpages by using a massive title on top, followed by numerous sub-headers through the page (such as the sub-headers in this article).
This organization is useful not just for individuals in skimming blog-post posts, but it is useful in showing Google exactly what your blog post is all about. Therefore, be certain to use your specific keyword phrase at least once in your sub-headers.
6. Put the keyword in the title and alt-tag of your picture.
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Next, if your blog article comprises pictures, you can use those pictures to cement the idea to Google about your article's topic.
1. The picture name
2. The image alt tag
To change the image name, simply change the title of the picture on your computer before uploading. Instead of a file called "2831274.jpg," it is possible to re-name it something like "little dog toys 1.jpg."
The "alt tag" is something which you designate after you upload the photo to your site. Without getting too technical, the alt tag is just the text that the browser will reveal if the picture can't load for some reason.
7. Use the Key Word in the URL and in the Article.
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Another way Google can ascertain what your blog article is all about is the URL. To put it differently, we are talking about what comes after the ".com" in your url (or .net, .org, or whatever you use). By way of instance, which of these URLs would you think Google will like better when determining whether or not to show a specific page?
You are right if you guessed the next one. While the former may not completely kill your search engine optimization efforts, the latter certainly helps show Google precisely what the article is all about.
8. Insert internal links.
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If you are not talking about your very best content, why should anybody else care? Because of this, it is important that your very best SEO content be connected to internally by other webpages on your own site.
Yes, this means that you might need to return and edit some old posts to add links to the new, amazing content.
9. The most-important SEO suggestion: Get outside links.
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Okay, finally we are finally at the large one: external links.
External links are links from sites aside from your own. Google is based heavily on external links to ascertain how great a post is. And that makes sense, does not it?
While generating incredible content may get you a few links, the reality is, you're going to need to do some "link building." This means reaching out to other site owners in the room to request links. For some fantastic ideas for getting these links, I love to see Backlinko.com.
The above nine-point checklist might not include all someone could know about SEO, but by simply following this checklist, you will be miles ahead of the competition and will probably see your articles get significant search engine optimization traffic.
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